Ongoing optimization to improve search visibility, relevance, and long-term organic traffic. This includes:
On-site SEO — keywords, headers, metadata, internal linking, and image optimization
Technical SEO — site speed, mobile friendliness, indexing, crawlability, and structure
Local SEO — Google Business Profile optimization, local citations, and review strategy guidance
Content SEO — publishing and maintaining search-focused website content
Off-page SEO — backlink strategy and authority building (excluding paid links)