The strategic use of paid search and social advertising campaigns designed to drive targeted traffic, leads, and conversions. We manage Pay-Per-Click (PPC), Social Advertising, as well as Display and Retargeting Ads. Each of these include:

• Campaign Strategy & Setup — account structure, goal definition, and campaign configuration

• Search Advertising — Google Search ads targeting high-intent keywords

• Audience Targeting — audience research, segmentation, and refinement

• Ad Copy & Creative — compelling ad copy and creative guidance

• Budget & Bid Management — budget allocation and bid strategy optimization

• Performance Optimization — ongoing monitoring, testing, and optimization

• Reporting — clear reporting on ad performance and outcomes

• Conversion Tracking — setup and monitoring of conversion tracking (where applicable)